Most learning functions measure activity. I measure impact. I design learning ecosystems with business leaders that connect directly to revenue, retention, operational efficiency, and growth, not just course completions.
Here's the thing: most organisations don't have a learning problem. They have performance problems. They have capability gaps that slow revenue, increase risk, and bleed talent. My job is to figure out where those gaps are, what causes them, and close them with the right intervention, at the right time, for the right people.
I think in systems, not courses. One-off training rarely shifts the needle. What works is building learning ecosystems that connect training, performance support, coaching, communities of practice, AI assistants, and structured development into something that actually changes how people work.
I've done this across pharma, finance, medical devices, education, law, retail, government, and mining to name just a few examples. At Takeda, I led digital learning innovation across global sites, built AI-enabled content strategies, and created communities of practice that became the connective tissue between isolated functions. Before that, I built one of Australia's largest L&D practitioner communities from scratch, with 2,500+ members, and replicated the model in Zürich.
Before L&D, I created and ran software companies. I started life as a games programmer and first tinkered with AI expert systems in the late 1980s. That technical foundation means I don't just talk about AI integration, I build it. I prototype. I test. I understand what's real and what's hype.
I speak the language of business outcomes because I've worked in business. Revenue impact, risk reduction, talent retention, operational efficiency. These are the metrics I design for. Not satisfaction scores. Not seat time. I seek to eliminate training waste.
Your learning strategy should be indistinguishable from your business strategy. I design learning interventions that build the specific capabilities your organisation needs to deliver on its goals, whether that's entering new markets, accelerating product launches, or driving operational efficiency. The starting point should always be the business outcome, not the training catalogue.
The shift to a skills-based organisation isn't a project — it's a transformation. I help organisations build skills taxonomies, run gap analyses, predict future-skill requirements, and design internal mobility strategies. The goal? A workforce that's ready for what's coming, not just equipped for what's here.
I've been working with AI since expert systems and LISP in the late 1980s, so I have some perspective on what's real and what's noise. Meaningful AI integration goes well beyond bolting ChatGPT onto your LMS. I help organisations build genuine AI fluency across their workforce — including the ethical judgment that separates useful adoption from reckless implementation. That applies to the L&D function itself and every team it touches.
An LMS is not a learning ecosystem. Neither is an LXP. A real ecosystem connects formal learning, performance support, communities of practice, coaching, learning in the flow of work, and increasingly AI assistants that deliver support at the moment of need. I design these systems so that learning surfaces at the right time, for the right people, in the right way.
If you can't connect your learning investment to a business outcome, you have an expensive cost centre. I help organisations set SMART goals that link learning to performance, build Kirkpatrick Level 4 evaluations, and translate learning data into the language your CFO and board actually understand. I also identify learning waste — the activity that looks productive but isn't moving any needle.
Senior leaders navigating uncertainty, transformation, and AI adoption need development that looks nothing like a training course. I design programmes for executives who are making strategic decisions under ambiguity — particularly around AI adoption and digital transformation. This includes AI coaching for C-Suite leaders who need to guide strategy across business units with confidence, not just delegation.
Restructuring, digital transformation, and culture change all depend on people doing things differently. That's a learning problem, whether anyone calls it that or not. I support organisations through major transitions by building change management capability throughout the enterprise — not as a top-down mandate, but as a distributed skill set that makes implementation stick. Every transformation initiative I've been part of has had learning at its core, because sustainable change doesn't happen without it.
One thing I've learned over 20 years: the best learning leaders don't just commission work, they understand how to do it. I frequently work in the design, prototype, and early build phases of projects, then manage development through to delivery. This means I can spot problems early, have honest conversations with designers and developers, and make sure the final product actually solves the business problem it was designed for.
I maintain hands-on competency in the tools of the trade. That includes generative AI production workflows, Storyline, Articulate, Adobe Creative Suite, JavaScript, HTML, and CSS. When I talk about AI-enabled content creation, I'm speaking from direct experience building it, not from a conference talk I attended.
Generative AI coaching prompts, use-case libraries, and AI-assisted content workflows
E-learning, gamification, microlearning, interactive video, apps, and performance support tools
A methodology I developed to help managers align learning initiatives with corporate strategy
A technique I created to systematically analyse and improve existing e-learning quality
Short films, interactive video, podcasts, webinars, and peer-to-peer video learning
Professional development, systems training, induction, SOPs, and blended programmes
A global pharmaceutical company needed its workforce to adopt AI tools meaningfully — not just tick a compliance box. Leadership wanted practical fluency and ethical judgment, not another mandatory e-learning.
Designed AI coaching prompts and practical use-case libraries. Built communities of practice for peer learning. Created a tiered adoption framework from awareness to advanced application. Led by example — prototyping real solutions that people could see and touch.
Sydney's learning professionals had no dedicated community for sharing practice, challenging ideas, and building capability together. The knowledge stayed siloed inside organisations.
Founded and led the Sydney eLearning & Instructional Design MeetUp. Curated thought-leading speakers, created space for honest conversations, and built a culture of sharing. Replicated the model in Zürich with 500+ members.
An enterprise client's L&D function was measured on completions and satisfaction scores. The business couldn't see the value. Budget was at risk.
Redesigned measurement around business impact. Introduced performance support and learning-in-the-flow-of-work alongside formal programmes. Developed a campaign-based learning methodology to align initiatives with corporate strategy.
I ran the same prompt in two AI tools. The results exposed something uncomfortable about how L&D often operates — and what it would take to change.
Read on LinkedInThe coaching industry hit $14 billion. AI bots are the new sidekick. Here's what this means for learning professionals — and why the smart ones are paying attention.
Read on LinkedInNPS is a poor metric for training. I'll explain why — and share the question I ask instead. Spoiler: management doesn't always want to hear that there's no magic bullet.
Read on LinkedInFed up with inefficient meetings? I created a ChatGPT coaching prompt that helps people plan better ones. Practical AI use that actually improves performance.
Read on LinkedInAfter building a 2,500-member community in Sydney, I started again from zero in Zürich. Here's what I learned about why communities work — and what happens when you lose your confidence along the way.
Read on LinkedInCutting through the noise. These are the research papers that changed how I think about learning design — and why evidence beats opinion every time.
Read on LinkedInRelevant to CLO Exchange, ATD, CIPD, Learning Technologies, and senior-level L&D forums. Practical insights, not theory.
Small-group conversations with CHROs, CLOs, and business leaders about aligning learning strategy to organisational priorities.
I contribute strategic perspective on learning technology, AI adoption, and workforce transformation to advisory boards and steering committees.
I've built practitioner communities from scratch in three countries. I know what it takes to create spaces where professionals share honestly and grow together.
I'm based in Zürich, Switzerland and work with organisations globally. Whether you need strategic direction, hands-on expertise, or someone who can do both — I'd like to hear what you're working on.
I'm particularly interested in challenges that blend my learning, AI, and business experience. Not necessarily all at the same time.