Based in Zürich, Switzerland. Working globally.

I help organisations build skills and capability to meet strategic demands

Most learning functions measure activity. I measure impact. I design learning ecosystems with business leaders that connect directly to revenue, retention, operational efficiency, and growth, not just course completions.

20+
Years in Strategic
Learning & Development
7
Industries
Transformed
3,000+
Community Members
Engaged and informed
David Swaddle
Available for new engagementsProjects, fractional roles, permanent positions
Trusted by organisations across pharma, finance, education, medtech, law and mining
Takeda Credit SuisseCochlearCoca-Cola Amatil Samsung MobileRed CrossOfstedThomson ReutersMaceDownerToyota FinanceNHSNAB UK Financial OmbudsmanAllergan Glencore/Mt IsaCoreNetShire Lucent
More than a L&D person. A strategic partner.
I translate business strategy into workforce capability, bridging the gap between the boardroom and the people who do the work.

Here's the thing: most organisations don't have a learning problem. They have performance problems. They have capability gaps that slow revenue, increase risk, and bleed talent. My job is to figure out where those gaps are, what causes them, and close them with the right intervention, at the right time, for the right people.

I think in systems, not courses. One-off training rarely shifts the needle. What works is building learning ecosystems that connect training, performance support, coaching, communities of practice, AI assistants, and structured development into something that actually changes how people work.

I've done this across pharma, finance, medical devices, education, law, retail, government, and mining to name just a few examples. At Takeda, I led digital learning innovation across global sites, built AI-enabled content strategies, and created communities of practice that became the connective tissue between isolated functions. Before that, I built one of Australia's largest L&D practitioner communities from scratch, with 2,500+ members, and replicated the model in Zürich.

Before L&D, I created and ran software companies. I started life as a games programmer and first tinkered with AI expert systems in the late 1980s. That technical foundation means I don't just talk about AI integration, I build it. I prototype. I test. I understand what's real and what's hype.

I speak the language of business outcomes because I've worked in business. Revenue impact, risk reduction, talent retention, operational efficiency. These are the metrics I design for. Not satisfaction scores. Not seat time. I seek to eliminate training waste.

Zürich coat of arms

Based in Zürich, Switzerland

Working with organisations globally.
Open to travel and remote collaboration.

What I Bring

Two decades of strategic learning leadership across consulting and global enterprises, coupled with a rare combination: deep technical fluency (programming since the 80s, hands-on AI since GPT's early days), commercial experience (trading, marketing, consultancy, business founder).

I'm not the person who just builds your e-learning. I'm the person who makes sure you're solving the right problem in the first place and then designs the solution to solve it.

Background

2016 AITD Learning and Development Professional of the Year. MSc, Brunel University. Conference speaker since 2003. From London. Living in Switzerland. Projects in UK, Switzerland, USA, Australia.

Capability areas, not job titles
I work with the problems organisations actually face, not around L&D categories.
01

Business-Aligned Learning Strategy

Your learning strategy should be indistinguishable from your business strategy. I design learning interventions that build the specific capabilities your organisation needs to deliver on its goals, whether that's entering new markets, accelerating product launches, or driving operational efficiency. The starting point should always be the business outcome, not the training catalogue.

Strategic L&DPerformance ConsultingOrganisational Capability
02

Skills Architecture & Workforce Planning

The shift to a skills-based organisation isn't a project — it's a transformation. I help organisations build skills taxonomies, run gap analyses, predict future-skill requirements, and design internal mobility strategies. The goal? A workforce that's ready for what's coming, not just equipped for what's here.

Skills IntelligenceWorkforce ReadinessCompetency FrameworksSuccession Planning
03

AI-Enabled Learning & Curriculum Design

I've been working with AI since expert systems and LISP in the late 1980s, so I have some perspective on what's real and what's noise. Meaningful AI integration goes well beyond bolting ChatGPT onto your LMS. I help organisations build genuine AI fluency across their workforce — including the ethical judgment that separates useful adoption from reckless implementation. That applies to the L&D function itself and every team it touches.

AI FluencyGenerative AI for L&DAI Ethics in LearningAdaptive Learning
04

Learning Ecosystem Design

An LMS is not a learning ecosystem. Neither is an LXP. A real ecosystem connects formal learning, performance support, communities of practice, coaching, learning in the flow of work, and increasingly AI assistants that deliver support at the moment of need. I design these systems so that learning surfaces at the right time, for the right people, in the right way.

Learning EcosystemPerformance SupportLearning Technology StrategyCommunities of Practice
05

Measurement & Business Impact

If you can't connect your learning investment to a business outcome, you have an expensive cost centre. I help organisations set SMART goals that link learning to performance, build Kirkpatrick Level 4 evaluations, and translate learning data into the language your CFO and board actually understand. I also identify learning waste — the activity that looks productive but isn't moving any needle.

Learning ROIKirkpatrick Level 4Learning AnalyticsData-Driven L&D
06

Leadership & Executive Development

Senior leaders navigating uncertainty, transformation, and AI adoption need development that looks nothing like a training course. I design programmes for executives who are making strategic decisions under ambiguity — particularly around AI adoption and digital transformation. This includes AI coaching for C-Suite leaders who need to guide strategy across business units with confidence, not just delegation.

Executive DevelopmentLeadership CapabilityLeading Through Uncertainty
07

Change Management & Organisational Development

Restructuring, digital transformation, and culture change all depend on people doing things differently. That's a learning problem, whether anyone calls it that or not. I support organisations through major transitions by building change management capability throughout the enterprise — not as a top-down mandate, but as a distributed skill set that makes implementation stick. Every transformation initiative I've been part of has had learning at its core, because sustainable change doesn't happen without it.

Change ManagementOrganisational DevelopmentOrganisational ResilienceDigital TransformationCulture Change
Action, not just words
Strategy without execution is just a presentation. I design, build, and ship learning solutions. Here's what that looks like in practice.

I stay close to the craft

One thing I've learned over 20 years: the best learning leaders don't just commission work, they understand how to do it. I frequently work in the design, prototype, and early build phases of projects, then manage development through to delivery. This means I can spot problems early, have honest conversations with designers and developers, and make sure the final product actually solves the business problem it was designed for.

I maintain hands-on competency in the tools of the trade. That includes generative AI production workflows, Storyline, Articulate, Adobe Creative Suite, JavaScript, HTML, and CSS. When I talk about AI-enabled content creation, I'm speaking from direct experience building it, not from a conference talk I attended.

AI Content Production

Generative AI coaching prompts, use-case libraries, and AI-assisted content workflows

Interactive & Digital Learning

E-learning, gamification, microlearning, interactive video, apps, and performance support tools

Campaign-Based Learning

A methodology I developed to help managers align learning initiatives with corporate strategy

Heuristic Evaluation

A technique I created to systematically analyse and improve existing e-learning quality

Multimedia & Video

Short films, interactive video, podcasts, webinars, and peer-to-peer video learning

Workshop & Programme Design

Professional development, systems training, induction, SOPs, and blended programmes

AI Meeting Coach — chatbot interface for meeting planning
Campaign-based learning methodology — field staff launch timeline
Professional networking event — community of practice
Measured in business outcomes, not course completions
Representative engagements. Real results. The kind of metrics a board cares about.
Global Pharma

AI Fluency Across a Global Workforce

Challenge

A global pharmaceutical company needed its workforce to adopt AI tools meaningfully — not just tick a compliance box. Leadership wanted practical fluency and ethical judgment, not another mandatory e-learning.

Approach

Designed AI coaching prompts and practical use-case libraries. Built communities of practice for peer learning. Created a tiered adoption framework from awareness to advanced application. Led by example — prototyping real solutions that people could see and touch.

300%+
Increase in practical AI adoption across participating teams
L&D Community Building

From Zero to 2,500: Building a Professional Community

Challenge

Sydney's learning professionals had no dedicated community for sharing practice, challenging ideas, and building capability together. The knowledge stayed siloed inside organisations.

Approach

Founded and led the Sydney eLearning & Instructional Design MeetUp. Curated thought-leading speakers, created space for honest conversations, and built a culture of sharing. Replicated the model in Zürich with 500+ members.

3,000+
Practitioners connected across two continents
Enterprise Digital Learning

Replacing Training Catalogues with Performance Ecosystems

Challenge

An enterprise client's L&D function was measured on completions and satisfaction scores. The business couldn't see the value. Budget was at risk.

Approach

Redesigned measurement around business impact. Introduced performance support and learning-in-the-flow-of-work alongside formal programmes. Developed a campaign-based learning methodology to align initiatives with corporate strategy.

40%
Reduction in time-to-competency for critical roles
From colleagues and leaders across the globe
"David has a unique ability to translate business needs into engaging, practical learning solutions that actually drive behavior change — not just course completions. He always balances innovation with real business value."
David Barone
Head of Global Digital Learning, Takeda
"David combines inventive problem-solving with a high level of positive energy. His incisive feedback and suggestions helped to elevate the final product. Any forward-looking team would be lucky to have his expertise and drive on board."
Roseann Chu
Senior Director, Head of Digital Innovation & AI, Takeda
"A true digital innovator and learning leader, with a natural ability to build communities and bring people along on the journey. He focuses on practical impact rather than hype. I would gladly work with him again."
Will Kennedy
Head of Strategic Programs, Takeda
"His sense of urgency, bias toward action, and friendliness made him a 'go-to' partner even though we were separated by a continent and 6 time zones. He was generous with his time and knowledge."
Mike Gilronan
Head of Advisory & Enablement, Takeda
"In today's environment where embedding AI in the workflow is among the highest demand, I cannot recommend David more. His Gen AI use cases demonstrated his ingenuity."
Ginger Tey
Head of Strategy & Innovation, Takeda
"David's creative approach challenged our assumptions and offered breakthrough performance. I would not hesitate to recommend him."
Simon Hellier
CEO, GlobalDrum
Writing and ideas that go beyond the hype
I write about things C-level leaders actually care about — not L&D echo chamber content.
AI & Workforce Capability

A Tale of Two Prompts: What AI Reveals About L&D's Blind Spots

I ran the same prompt in two AI tools. The results exposed something uncomfortable about how L&D often operates — and what it would take to change.

Read on LinkedIn
AI Coaching & Performance

Digital and AI Are Transforming Coaching: A Guide for L&D Professionals

The coaching industry hit $14 billion. AI bots are the new sidekick. Here's what this means for learning professionals — and why the smart ones are paying attention.

Read on LinkedIn
Measurement & Impact

What I Use Instead of NPS for Training

NPS is a poor metric for training. I'll explain why — and share the question I ask instead. Spoiler: management doesn't always want to hear that there's no magic bullet.

Read on LinkedIn
Practical AI Tools

Meeting Design AI Coaching Prompt

Fed up with inefficient meetings? I created a ChatGPT coaching prompt that helps people plan better ones. Practical AI use that actually improves performance.

Read on LinkedIn
Community & Learning Culture

Building a Zürich Digital Learning Group

After building a 2,500-member community in Sydney, I started again from zero in Zürich. Here's what I learned about why communities work — and what happens when you lose your confidence along the way.

Read on LinkedIn
Evidence-Based Practice

Five Papers Every Learning Professional Should Read

Cutting through the noise. These are the research papers that changed how I think about learning design — and why evidence beats opinion every time.

Read on LinkedIn
Contributing at the leadership level
I share perspectives at conferences, executive roundtables, advisory boards, and practitioner communities where the conversations shape how organisations think about learning.

Topics I Speak On

  • AI's real impact on workforce capability — cutting through hype to practical adoption strategies for C-suite leaders
  • Building organisational resilience through strategic learning ecosystems, not training catalogues
  • Developing future readiness: strategic workforce planning and skills intelligence in practice
  • The convergence of HR and L&D in a skills-based economy — and what it means for your operating model
  • From training delivery to performance consulting: repositioning L&D as a strategic function
  • Measuring what matters: connecting learning investment to business outcomes your board will understand
  • Community-led learning: why the best capability development happens between people, not in courses

Formats & Contexts

Conference Keynotes & Panels

Relevant to CLO Exchange, ATD, CIPD, Learning Technologies, and senior-level L&D forums. Practical insights, not theory.

Executive Roundtables

Small-group conversations with CHROs, CLOs, and business leaders about aligning learning strategy to organisational priorities.

Advisory & Board Roles

I contribute strategic perspective on learning technology, AI adoption, and workforce transformation to advisory boards and steering committees.

Community Leadership

I've built practitioner communities from scratch in three countries. I know what it takes to create spaces where professionals share honestly and grow together.

Let's connect your learning investment to business outcomes

I'm based in Zürich, Switzerland and work with organisations globally. Whether you need strategic direction, hands-on expertise, or someone who can do both — I'd like to hear what you're working on.

I'm particularly interested in challenges that blend my learning, AI, and business experience. Not necessarily all at the same time.

Available for new engagements — projects, fractional roles, and permanent positions

Strategic Advisory & Consulting

Align your learning strategy to your 2026 business priorities. Skills architecture, AI integration planning, and ecosystem design.

Fractional Learning Leadership

Embedded strategic L&D or AI capability leadership on a fractional basis. Senior expertise without the full-time overhead.

Programme Design & Build

From executive development to enterprise-wide AI fluency — designing and building programmes that move business metrics.

Full-Time Leadership Roles

Open to the right permanent opportunity. If you're looking for a learning leader who thinks like a business partner, let's talk.